Broadsides Appeal

"When a broadside is created for an event, customers who have bought a book also
get the broadside, which features original artwork created by a local
letterpress artist and an excerpt from the book. Sindelar told BTW, "A small
loyal following of customers knows what we do and looks for them. Some people
who are book collectors buy multiple copies of the book so they can have
multiple copies of the broadside. And some people have no idea that we're
offering this. They buy a book and are handed this piece of art ... and think
it's a really nice bonus they weren't anticipating."

from bookweb.org news. sounds like a great idea. wish some stores in Ottawa would do this too... hint, hint.